{"id":1273,"global_id":"blogs.articulate.com\/les-essentiels-du-elearning?id=1273","global_id_lineage":["blogs.articulate.com\/les-essentiels-du-elearning?id=1273"],"author":"11","status":"publish","date":"2017-04-12 11:01:06","date_utc":"2017-04-12 09:01:06","modified":"2017-04-12 11:01:06","modified_utc":"2017-04-12 09:01:06","url":"https:\/\/blogs.articulate.com\/les-essentiels-du-elearning\/evenement\/meetup-lyon-n-17-le-marketing-interne-de-la-formation\/","rest_url":"https:\/\/blogs.articulate.com\/les-essentiels-du-elearning\/wp-json\/tribe\/events\/v1\/events\/1273","title":"MeetUp Lyon N\u00b0 17 : Le marketing interne de la formation","description":"

Avez-vous d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9 au challenge de motiver des apprenants \u00e0 aller se former en ligne ? Quel a \u00e9t\u00e9 le r\u00e9sultat : des apprenants enthousiastes ? Ou alors un pourcentage de connexion tr\u00e8s bas ?<\/p>\n

Au cours de ce meetup, nous aurons le retour d’exp\u00e9rience de 3 personnes :<\/p>\n

– Odile Asselin, chef de projet e-Learning chez Resmed ;
\n– Nicolas Fromentoux, digital learning manager chez Cegid ;
\n– Eric Berteau, Sales Training School Manager chez Gerflor.<\/p>\n

Ils vous pr\u00e9senteront des exemples d’actions mises en place dans leur soci\u00e9t\u00e9. Nous pourrons ensuite partager tous ensemble des exemples de r\u00e9ussites ou d’\u00e9checs que nous avons exp\u00e9riment\u00e9s.<\/p>\n

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