The Rapid Elearning Blog

customer success with e-learning courses

There are times we’re asked to work on projects where the client’s ideas are wrong or what they want to do won’t produce the results they want. This is a common problem in our industry and the reason a lot of e-learning courses (and training programs for that matter) are ineffective.

The challenge is figuring out how to keep the customer happy and get the right product out the door.

Here are three quick tips to move you in the right direction.

Manage the Customer Relationship

There are two key aspects of the relationship you have with the customer. The first is to set an aspirational tone. Build excitement and anticipation of the success of the project. Create a portfolio of successful projects to show how things can be and move them past pedestrian expectations or what the customer sees as typical e-learning,

The second aspect is to provide outstanding service. Have a service-first attitude and give people more than they expect. You’ve built enough courses to anticipate some of the issues that arise or common obstacles. Be proactive in dealing with them. You’ll be seen as the pro. Which leads into the second point, probably the most important.

Be the Expert

You may just be getting started or you may have already built a hundred courses. No matter the number of projects you have under your belt, it is important to present yourself as the e-learning expert. That’s why you’re there.

Understand the core objectives and how the proposes solution meets them. Be confident in explaining your ideas and why they are suitable for the course. I also like to collect resources and e-learning design books that back up my ideas. This provides research-based information which can be utilized to answer any customer queries or challenges.

I think back to earlier in my career where I didn’t speak up because of my lack of experience. And we delivered subpar products because I let the customer pressure me into a path with which I didn’t agree.

You’re the expert. They want you to build the course. Assert that expertise.

Create a Timeline and Stick to It

Working with the customer to set definite goals and expectations is a great way to save time and avoid disappointment. It also helps keep the project proceeding in the right direction and avoid scope creep, which is a common issue on elearning projects.

Keep the customer in the loop, avoid surprises, which builds on the previous point about anticipating potential issues and dealing with them before they become real issues.

There’s a lot more involved in managing your customer expectations and crafting a successful project. The three tips above should help.

What else would you suggest to that new e-learning designer?


Free E-Learning Resources

Want to learn more? Check out these articles and free resources in the community.

Here’s a great job board for e-learning, instructional design, and training jobs

Participate in the weekly e-learning challenges to sharpen your skills

Get your free PowerPoint templates and free graphics & stock images.

Lots of cool e-learning examples to check out and find inspiration.

Getting Started? This e-learning 101 series and the free e-books will help.

2 responses to “Achieving the Perfect Balance: How to Keep Customers Satisfied and Build the Right Course!”

Understand the core objectives and how the proposes solution meets them.

April 5th, 2023

Great reminders Tom, even for designers that aren’t novices. I’d also suggest not talking too much L&D/training speak when working with customers (stakeholders), but, rather, talk their language. Sure, they want the best performance from their teams, but they might be able to allocate only 5% or less of their time and attention to that need as they have so many other attentions.

So do your homework, focus on making data-informed decisions and targeting learning problems that you need to uncover and solution for, which can be holding people back from performing at their peak. When you make recommendations on interventions that can squash learning problems in the time available, hopefully they’ll begin to trust you, but you have to deliver.