How LexisNexis Used Mobile Learning to Improve Sales Training

Mar32015
Written by Will Bailey — Posted in Case Studies

If you’re an attorney in the U.S., LexisNexis is your lifeblood. You rely on the company’s more than 30 terabytes of laws, statutes, and opinions to build your cases. You also count on LexisNexis to cater its information services to your specific area of practice. And with over 100 separate areas of legal practice in existence, that’s a lot of catering.

Enter the LexisNexis sales department. To sell the company’s services effectively, the sales staff must have a fairly sophisticated understanding of legal practices. They also need to be familiar with many different areas of law.

To give its sales team a first-year law student’s understanding of one key practice area—intellectual property law—LexisNexis set out to develop an online course on the subject. Chris Bahns, lead design & technology consultant at LexisNexis, explains: “We needed to educate our sales reps on intellectual property law so they could more confidently speak with our customers.”

But what resulted was much more than a single course. “We wound up developing something much more substantial,” Chris notes. “We built a multi-practice area training platform that changes the way LexisNexis’ sales staff learns about our services.”

 Learning Without Limitations

In the Intellectual Property module, salespeople can zero in on topics most relevant to them.

To develop the Practice Area Training Series, Chris and his team turned to Articulate Storyline. Storyline’s simple, powerful tools made creating the modules easy for a team with various experience levels.

“Articulate Storyline let our team organize huge amounts of information, make it engaging, and then deliver it in the smoothest way possible,” said Chris. “Articulate lets us produce anything we can imagine, without limitations.”

The Practice Area Training Series presents complex legal concepts, spanning many different areas of practice, in easy-to-digest courses that are not only effective, but also entertaining. The Intellectual Property module is just one of 14 Practice Area modules used by LexisNexis sales staff, and is part of an ever-growing knowledge repository.

Now, sales reps aren’t inundated with information they don’t need. They can focus on learning about the practice areas most relevant to their customer base. And because the modules were published to HTML5, sales reps can access them via the web from their offices or on iPads when they’re on the road.

Breathing Life into Legalese

The training series presents information in easy-to-digest nuggets that breathes life into material that can be dull at times.

Keeping learners engaged with fine print and legal semantics is no easy task. Chris and his team knew they had to make content relevant, easily consumable, and entertaining for their learners.

Making content relevant was simple. They let learners choose practice areas rather than make them learn everything at once in a linear course.

And to make content easily consumable, they stripped out extraneous content, focusing on key concepts that could be used as talking points in sales situations.

To keep learners entertained, the team created video introductions with layered graphics and animation. For example, in one video, an attorney speaks about a high-profile civil suit against a restaurant chain over a photoshopped background of the restaurant, effectively humanizing the subject matter and making it feel more relevant.

“Our learners appreciate how easy it is to learn about the law in easy-to-digest nuggets,” said Chris. “They like that we’ve brought some life into material that can at times be a bit dry and dull.”

The series uses character interactions like this one to make fine print and legal semantics more engaging.

In fact, there’s been a flood of positive feedback on the series.

One sales rep raved, “I want to tell you how much I enjoy your training.” Others have praised the series for having a “nice flow” and being “entertaining.” It was even complimented for having “some of the best explanation of practice area content that I’ve ever seen.” The source of that compliment? An actual attorney.

A Continuing Education

LexisNexis has continued to take advantage of the benefits of online training. Because staff can take the training series on both mobile devices and desktop computers, the company saves significant costs on travel and accommodations associated with traditional training methods. What’s more, Articulate Storyline has made it easy for a team of designers with varying experience levels to expand the series.

“Storyline is great for many reasons, but especially because it can be used by both new and advanced designers,” said Chris.

And with the added support of Articulate’s E-Learning Heroes community, the #1 community for course creators, LexisNexis feels confident using Articulate as its e-learning solutions provider.

Chris added, “Articulate’s online community is like no other we’ve seen. With the community and Storyline, we have everything we need to develop courses that make a real impact on our business.”

Articulate Wins Big for 10th Straight Year at the 2014 Best of Elearning! Awards

Jan272015
Written by Will Bailey — Posted in Articulate Storyline, Articulate Studio ’13

It’s official: Articulate is the industry favorite for 10 years running. E-learning developers all over the world have chosen Articulate software as their favorite in the 2014 people’s choice Best of Elearning! Awards.

Articulate Storyline named best all-around

For the second year in a row, Articulate Storyline was named winner of the Best E-learning Development Tool category. News of the win came just weeks after Articulate Storyline 2 was awarded gold for Best Advance in Content Authoring Technology at the 2014 Brandon Hall Awards. Articulate Storyline is the easiest, most powerful authoring tool for creating virtually any online or mobile course imaginable.

Articulate Studio takes multiple categories

Products in the Articulate Studio suite, the industry standard for transforming PowerPoint content into online and mobile courses, won in several categories. Articulate Quizmaker won Best Testing & Assessment Solution, and Articulate Presenter was named winner of the Best Presentation Solution category. Articulate Replay received an Award of Excellence for Best Video Capture, and the entire Articulate Studio suite took home an Award of Excellence for Best E-learning Development Tool.

Articulate Mobile Player repeats past honors

Articulate Mobile Player received highest possible honors as a co-winner in the Best Mobile Application category. This marks the second time Articulate Mobile Player has enjoyed this distinction. It won the same category in the 2012 Best of Elearning! Awards.

We’d like to thank the Articulate community for supporting us in these highly coveted readers’ choice awards. We couldn’t have done it without you!

 

Articulate Storyline 2 Wins Gold Brandon Hall Award

Jan92015
Written by Will Bailey — Posted in Storyline 2

We’re thrilled to announce that Articulate Storyline 2 has won Gold at the 2014 Brandon Hall Excellence in Technology awards. The panel of judges, which included independent industry experts, Brandon Hall Group senior analysts, and executives, named Storyline 2 Best Advance in Content Authoring Technology for the Learning & Development category.

“HCM technology is a major enabler of business growth and our Excellence in Technology award winners epitomize the vision, creativity, and resourcefulness that drive results. We are honored to recognize these excellent organizations,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group.

Rachel Cooke, Chief Operating Officer of Brandon Hall Group, who runs the awards program, stated, “The award-winning initiatives and the skill and strategy that went into them is inspiring. The innovation represented by these winners can serve as models for success for many others that strive to push their organizations to the next level.”

Storyline 2’s Gold award will join previous years’ honors, including a Gold award for Articulate Storyline in 2013, and two Golds and a Bronze for Articulate Studio in 2009.

We’re humbled and elated to accept this award for Storyline 2, and we hope you’ll join us in spreading the good news!

 

Articulate Studio ’13 Wins Gold Stevie Award

Oct22014
Written by Will Bailey — Posted in Articulate Studio ’13

We’re excited to announce that Articulate Studio ’13 was named a Gold Stevie® Winner for New Software Product of the Year at the 12th Annual American Business Awards (ABA). More than 3,300 entries were submitted for the Corporate Learning/Workforce Development Solution category, and the judges, including 240 top executives, chose Studio ’13 as the winner.

“We’re delighted to recognize so many innovative companies, new products, technical achievements, and technology executives this year,” said Michael Gallagher, president and founder of the Stevie Awards. “We congratulate all of the Stevie Award winners and thank them for the inspiration their achievements have stimulated.”

Articulate Head of Product Operations Brian Gil accepted the award on the company’s behalf at the banquet held in San Francisco, CA. This year’s Gold Stevie will stand proudly next to Articulate’s previous ABA awards: a Gold awarded to Articulate Storyline for Best New Software Product in 2013, and a finalist citation for Most Innovative Company in 2007.

We want to give a big thanks to all of our customers for helping us on our mission to change the way the world learns.

Just Released! Articulate Storyline 2 Available Now

Sep162014
Written by lucy — Posted in Storyline

SL2 box

Storyline 2 is now available! With more than 26 new features and enhancements, you’ll get more ways to bring content to life, more control over how your courses look and behave, and more tools to boost productivity.

More Ways to Bring Content to Life

With the dramatically enhanced HTML5 support and new Android support in Storyline 2, you can now build beautiful and highly engaging content for nearly any device.

SL2 slider

Storyline 2 also makes it easy to:

  • Create and customize interactive content with minimal effort, using new animations and interactions.
  • Build interactive animations, activities, games, and more using new motion paths and triggers.
  • Let your learners manipulate data, explore cause-and-effect relationships, and control objects and navigation with the new slider interaction.

Storyline 2 also includes 10 new entrance animations, 10 new exit animations, and 11 new transitions.

More Ways to Perfect Content

Storyline 2’s new text editing and font support give you even more control over how your courses look and behave.

SL2 text editor

With the all-new WYSIWYG text editor and publishing enhancements, you can easily:

  • Perfect your text by customizing text spacing, alignment, size, and color.
  • Insert custom font characters and bullets.
  • Take advantage of all the features in your fonts, including ligatures.
  • Publish text that looks crisp and clear at any size and weight.

You can also use new player button triggers, read-only seekbars, negative scoring, and uncompressed video to prevent learners from skipping critical content, to better understand how well learners grasp material, and to create videos that look exactly the way you like.

More Ways to Work Faster

Storyline 2 was developed with productivity in mind. With an all-new user interface, you’ll quickly find and use the tools you need to create better courses in less time than ever.

SL2 UI

You can also customize your workspace, easily moving triggers, slide layers, and other panels anywhere on your desktop or to another monitor.

And if you have great content from Articulate Studio ’13, Storyline 1, Excel, and PowerPoint projects, you can import it into Storyline 2 instead of re-creating it from scratch.

For even more ways to save time and eliminate headaches, check out the all-new animation painter, AutoRecovery, and seven new beautifully designed interactive templates.

Learn More About Storyline 2

Get Storyline 2 Today

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