201 mph Satisfaction Guarantee

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250px-Burtmunro1920indian.JPG In 1967 Burt Munro set a land speed record of 201 mph for motorcycles with engines smaller than 1,000 cc. He was so confident in himself and his custom-built Indian that he didn’t care that no one thought he could do it. He believed in himself and his goal, so he pressed on with a smile — at least in the movie about his quest, The World’s Fastest Indian. Even if you don’t like motorcycles, it’s an inspiring story that will have you going for your goals like never before.

So wait a minute, you’re wondering. What in the world does Burt Munro have to do with Articulate? Let me explain.

As I watched this movie the other night, I thought about a lot of things — following one’s dreams, pursuing with a passion what you love, treating everyone you meet with kindness and respect — and it occurred to me that it’s all about the confidence. If you love what you do, you’re going to be passionate about sharing it with others; you’re going to stand behind what you create.

And that’s what Articulate is all about:

So we’re proud to back our products with a 30-day, no questions asked, money-back guarantee. The team and I are so confident that you’ll love our software, we’re happy to give you a refund if you don’t agree. That’s what I’m calling our 201 mile-per-hour satisfaction guarantee.

And guess what? Munro’s confidence in his product helped him set a record for bikes in its class, which stands to this day, nearly 40 years later. No questions asked.

1 response to “201 mph Satisfaction Guarantee”


[…] Refund money if the customer’s not happy with the product. […]

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