Articulate in Education

Written by Gabe Anderson — Posted in Company, E-Learning Industry

Last week Mark and Tom were in Boston for Blackboard’s BbWorld ’07, where they talked to current and future customers who are developing e-learning for educational institutions.

Tom @ BbWorld

Content Creation

Overwhelmingly, BbWorld attendees confirmed that PowerPoint is the content creation tool of choice for educators. Many lectures are already in PowerPoint format, so transitioning that content to media-rich online courses — like McMaster University’s Intro Psych course — with Articulate Presenter is easy for instructors. After adding audio, video, and quizzes, converting their PowerPoint class material to Flash is a snap.

Said Tom on his BbWorld experience last week:

Talking to the attendees at the conference I found that their needs are a little different than most on the corporate side of training. Most of them use PowerPoint as an authoring tool and have limited resources. In essence they’re like those one-person elearning shops. I kind of like to think they’re like MacGyver, where they have to be creative in how they pull their courses together.

That’s why I get jazzed talking to people about our software. I am always intrigued by the challenges people face when building their courses. What I like about the software is that I can build quick mock ups of what they want to do to see if it works. It’s fun and it is a great example of how easy it is to use our tools.

I think I built about 20 different courses during the exhibition. As a matter of fact, I came up with an idea for using Engage, which I’ll share in a future post.

Academic Case Studies

We have a long-standing presence in the academic space. Earlier this year we teamed up with Jefferson County Public Schools to win an IMS Learning Impact Award. You can find a Presenter-powered Jefferson County case study here.

You can download these academic case studies in PDF format:

Fort Case Study: University of Wisconson

There’s also been some recent discussion about Articulate in higher education in our forums.

EDU Discounts

Are you a professor or staff member at an educational institution? Did you know that we offer academic discounts on the purchase of Articulate software? Contact us to learn more.

Upcoming Events

If you missed us at BbWorld, you can catch up with us at a handful of events this fall:

More details are available in the Articulate Calendar.

By the way, the scene in the above photo is typical of trade shows we attend — too many people for us to chat with, while those working the neighboring booths look bored. Maybe next time we should recruit our booth neighbors to help us demo our products?

11 responses to “Articulate in Education”


hi! This is interesting…and very cool.
I’m looking forward to seeing you at DevLearn.
I want to talk to you about this.

brent schlenker // Posted at 1:11 am on July 22nd, 2007

Thanks, Brent! We’ll look forward to chatting with you in November, too.

gabe // Posted at 10:55 am on July 24th, 2007

I love this site and especially this presentation. I’ve been encouraging our managers and trainers to view it. Pretty soon it will be mandatory for my trainers.

Cheryl // Posted at 1:23 pm on July 24th, 2007

Any thoughts to offering discounts to non-profit institutions (like hospitals) ?

I work within the Education Division at a large hospital and our department continues to purchase multiple licenses of your software. In addition, we encourage our Patient Units to also purchase this software so they may as well create patient and clinical education modules.

Matt // Posted at 2:23 pm on July 24th, 2007

Matt- We do offer academic discounts for qualified teaching hospitals. You can contact your Articulate account manager to see if your institution qualifies.

gabe // Posted at 11:21 am on July 26th, 2007

Does Articulate offer academic discounts to students as well? I am enrolled in Emory University’s Web Design Certificate program here in Atlanta, and I would be interested in trying Articulate if academic discounts are available to web design students.

Doug // Posted at 6:54 pm on July 19th, 2008

Hi Doug-

Academic pricing is typically offered with the purchase of 2 or more licenses of a qualified product. I’d recommend contacting an account manager for details.

gabe // Posted at 9:15 am on July 21st, 2008

You guys really need to re-think your education discount policy. I am currently getting my MIDD and will need a publishing software for projects. Adobe provides steep discounts for students- which will I chose to master during this process? Captivate 5 at $299 or Articulate at $699 (Presenter only) $1300 for Studio.

Great product. Great support. Great Community.

Weak Marketing.

Frank // Posted at 6:06 pm on July 25th, 2011

Hi Frank- this blog entry is 4 years old and the info about educational discounts was not correct; I’ve updated it. Please contact us to get an educational discount quote from your account manager. I think you’ll be pleased with our new educational pricing.

I’m glad you like our software, support, and community, but sorry to hear you think our marketing is weak. Do you have any other feedback about our marketing you’d like to share, or is it just the (outdated) educational pricing to which you’re referring?

gabe // Posted at 10:01 am on July 26th, 2011

Thanks Gabe!

I will contact your team.

Your response speaks to the great service you do have. I do think that you need to promote your product to these ( Instructional Design, etc.)programs and further establish Articulate as the tool that they use.

Again… great product, great support, and FANTASTIC Community!

Frank // Posted at 2:41 pm on July 26th, 2011

Thanks for the kind words and feedback, Frank! I also asked your account manager, Jim, to reach out to you, so you may hear from him, too, if you haven’t already.

gabe // Posted at 2:57 pm on July 26th, 2011

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